Beyond Nine

Beyond Nine came to us wanting a full redesign of their e-commerce site. They already had high-quality images and a strong product range, but lacked the technical background to know which designs and layouts would perform best, and they needed help building product pages that were both compelling and effective at converting browsers into buyers.

To improve the shopping experience, we standardised many of the product variants across the store, making sizing and colour options consistent so shoppers could filter more easily by size or colour on collection pages.

The client wanted to customise their existing Shopify theme rather than switch to a new one, with specific requests the theme didn’t support out of the box. That included updating the theme’s font to a non-standard Shopify font, which required code-level changes to integrate their brand typography properly. We also built in their branded arch icon and other visual elements, and adapted the look of the blog pages.

We updated the theme to show colour swatches above the product title on collection pages, fixed several alignment and padding issues in the original theme, and added apps for automated review collection, related-product suggestions on product pages, and “Where did you hear about us?” surveys at checkout. We integrated a wishlist feature and built size charts that could be tailored to specific products or collections.

One key improvement let products with multiple colour swatches appear as separate items on collection pages, making it much easier for customers to find and compare colour options. We also made heavy use of Shopify’s metafield features across product and collection pages, surfacing extra information like fabric composition, care instructions, manufacturing location, and detailed swatch settings under dedicated dropdowns.

This was an ambitious, detail-heavy redesign, but thanks to Beyond Nine’s clear communication throughout, we delivered the site they envisioned.