Case study

LAIT

An ongoing Shopify migration from Squarespace, image-led theme design, and SEO engagement for LAIT.

Year
2022
Price band
$$$
Live site
Visit site
LAIT, case study cover

LAIT was introduced to us through a satisfied client who recommended our services when a friend of theirs asked about a reputable web designer. LAIT initially wanted our help moving from Squarespace to Shopify, looking for a more robust e-commerce platform to support their growing business.

We worked closely with the owner of LAIT to find a theme that matched the clean, contemporary aesthetic they wanted, eventually choosing a design with sharp lines and a modern feel that complemented their minimal colour palette. LAIT has always had stunning product photography, and we chose a theme that put those visuals front and centre, helping LAIT stand apart from competitors.

Alongside the design work, we helped LAIT migrate all their products to the new Shopify platform and set up redirects for the old links. We also updated their collections to better reflect their expanding range, and the owner was genuinely pleased with the results. After launch, we continued the partnership with ongoing consulting: recommending improvements, updating their theme, and integrating additional apps to extend store functionality. We also helped introduce features like complimentary tealights of the customer’s choice with purchases from specific collections, adding a nice touch to the shopping experience.

We made sure every page of LAIT’s site was optimised for speed and SEO, aimed at improving their visibility in search rankings so they could reach a broader audience with their products. Through this ongoing collaboration, LAIT has been able to showcase their offerings effectively and grow their customer base.