My Urban Trail

My Urban Trail had long been a dream of our client’s, who wanted a vibrant, engaging online presence for her products. She started out selling from pop-up stalls in shopping malls, but wanted to reach a broader audience and made the leap online. She came to us on the recommendation of an agency she’d worked with before, looking for guidance on the content and imagery she’d need to establish her online presence.

We began by reviewing her content and the websites she liked from a design perspective. Based on that, we recommended a Shopify theme that matched her vision, addressed her functional needs, and gave her commissioned photography a simple, captivating showcase. Knowing a large part of her customer base is middle-aged, we prioritised a user-friendly layout that would be easy to navigate on both desktop and mobile.

Alongside theme selection, we added several apps to extend the store’s functionality. One was a size guide app, letting her provide detailed specifications customers could convert between centimetres and inches, a genuinely useful feature for shoppers making decisions. We also integrated an upsell app to suggest product bundles and related items she wanted to promote, encouraging customers to explore more and increasing average order value.

A wishlist feature let customers save items for later, and a loyalty app rewards customers with points for purchases and other actions, redeemable for discounts on future orders, building loyalty and deeper engagement with the brand.

Thanks to her passion and clear communication throughout, we delivered the site ahead of the proposed deadline, to her genuine satisfaction. Since launch, we’ve continued providing ad-hoc support, adding new functionality and apps over the years, all aimed at improving the experience, increasing conversion, and improving site speed.

Her store has grown from a passion project into a thriving business. She’s built a team to handle order fulfilment and has grown a community of customers, including free events that bring her audience together and strengthen the bond between her brand and its customers.