BlueClay

This project involved migrating the outdated WordPress version of the BlueClay website to Webflow. The goal was a modern, larger-than-life custom design that met the owner’s strict design brief.

We crafted the initial designs in Figma, using graphic assets from the client’s brand guide, including their maze logo, and incorporating rounded elements throughout the site for an organic, natural feel.

We worked closely with the owner throughout the design process, refining the work based on feedback before building the complete site on Webflow. The result reflects the brand’s identity and values. We were also commissioned to add complex Webflow animations across many sections of the site for extra interactivity and a modern feel.

We carefully migrated the sitemap structure to the new site and implemented redirects for all existing links to protect the site’s SEO, so users could reach the new content without losing valuable traffic.

Alongside the web design work, we’ve developed a range of graphic design assets for BlueClay, from social media posts to print magazines and brochures, not just for BlueClay but for many of their clients too. Our collaboration has also extended into social media management, where we’ve spent over a year designing graphical posts for their branding and aesthetic, keeping their online presence cohesive and visually consistent.