Case study

Esin Akan

A Shopify website design and support engagement for Esin Akan.

Year
2021
Price band
$$
Esin Akan, case study cover

Esin Akan is a valued client who frequently comes back to us to enhance their online presence: updating their website, building landing pages, and implementing optimisations for their Shopify theme.

Our work together began with refining and elevating the design of their Shopify website, building on their existing theme as a foundation. Since then, we’ve expanded their platform with additional pages and functionality that improve the customer experience.

One notable improvement is a feature that lets multiple separate product pages, each showcasing a different colourway, display as variants on a single page. This streamlines the shopping experience by clearly presenting the colour options available for each product, while still giving each product its own dedicated page. That individual page setup allows for tailored images, detailed descriptions, and other content that fits the brand’s identity.

This approach also plays a real role in search visibility. By targeting specific colour keywords for each product, we improve the site’s SEO performance, helping Esin Akan’s products get found by customers searching for the exact colour options they want.