Metri Holliday

Metri Holliday came to us wanting a full redesign of her Shopify website. With deep experience in fashion but limited comfort with web design, she wanted a skilled partner to help her build a site that was visually engaging and optimised for conversion.

We started by reviewing her existing copywriting, images, and product offerings. We worked closely with Metri to choose a theme that balanced timeless elegance with a contemporary feel, letting her product photography take centre stage, a selection process essential to resonating with her target audience.

We also focused on navigation and the overall user journey. Noticing that her competitors weren’t educating customers on the many ways to wear her scarves, we saw an opportunity and built additional pages with styling tips and ideas that showcase the versatility of her pieces. That approach encourages customers to get more use from their purchases and helps ease any hesitation around buying premium-priced items.

We made extensive use of Shopify’s metafields feature to turn each product page into a rich landing page, complete with extra images and video beyond the standard buy box and gallery. That built a more premium feel and gave browsing customers a deeper understanding of how to use each piece, supporting a smoother path to purchase.

We integrated an automated review generation app that emails customers once their order is delivered, inviting feedback. That helps future customers make decisions and keeps the site fresh with user-generated content.

Once the design was finalised, we reviewed all the site’s content to make sure headings carried the keywords we’d researched, terms customers search for when looking for high-end fashion in the scarves and accessories niche. We researched the industry and her competitors thoroughly, then applied that research across headings, page titles, URLs, and meta descriptions. Metri Holliday’s site began ranking well in a competitive niche as a result.

We also helped Metri develop a cohesive branding palette with complementary colours, carried through both the site and her wider branding.

Beyond the website, Metri Holliday brought us in to strengthen her email marketing, translating the branding and design work from the site into her campaigns. We built a series of email automations: a welcome flow for new subscribers, educational content flows, an abandoned cart flow to recover lost sales, and a list clean-up flow to keep her list engaged and primed for future offers and launches.