PUQ

PUQ has proudly been our longest-standing social media management client, a partnership that’s thrived since 2017. In the early days of our collaboration, their original social profile was hacked and permanently deleted. After setting up their new profile in 2018, we’ve managed it entirely, building a strong presence across Instagram, Facebook, LinkedIn, Pinterest, X, and TikTok. We also handle posting for their sister account, PUQ Press USA.

Our work for PUQ goes beyond social media management. We also handle ad-hoc photography at cafes and coffee events where their products feature prominently, including the World Barista Championship. This lets us curate content, expand the brand’s tone of voice, and educate their audience about the qualities of their products. We capture and edit video, and source images from existing customers, building a diverse, dynamic visual representation of the PUQ brand.

As part of our approach, we research cafes that use PUQ products and visit those locations in person to take authentic photographs that resonate with the brand’s identity. Every image goes through our editing guidelines, refined over the years, to keep their feed consistent and cohesive.

We handle scheduling on a week-by-week basis, preparing posts for the PUQ team’s review to keep everything aligned with their expectations and brand voice. We also research relevant hashtags to improve discoverability, understanding that the right hashtags matter for reaching new audiences.

To measure success, we regularly review performance metrics through detailed analytics, using that review to adjust our approach for maximum reach and engagement. This comprehensive approach lets us not just maintain but actively grow PUQ’s social presence over time.