SSKIN

SSKIN is the creation of an Instagram beauty influencer who wanted to turn her social media following into a real business. She came to us with a clear vision: a custom Shopify layout that would bring her design mockups to life. Her main goal was an online presence that was minimalistic, easy to navigate, and reflected the clean, polished branding she’d already developed and shared with us in detail.

The core function of SSKIN’s site is to promote her beauty services and handle bookings for her clinics. She does offer some products, but that’s secondary to her main service focus, so we prioritised the service-oriented features to keep the user experience centred around her offerings.

We built an interactive Team page that highlights SSKIN’s growing team, where photos appear in black and white and shift into colour when selected, expanding to reveal a bio for that team member, adding a personal touch to the site.

Once the site was complete, SSKIN brought us in for SEO. We optimised every page, integrating keywords potential customers search for, helping her climb to the first page of search results and significantly increase visibility and revenue without needing to invest heavily in paid advertising.

SSKIN has been genuinely pleased with our work. We translated her mockup designs into a fully responsive site that’s contributed to her success, culminating recently in the launch of a second clinic on the back of the first one’s success. We’ve kept a close working relationship with the SSKIN team over the years, regularly updating site imagery and team profiles, and consulting on the best strategies for adding new pages and services as the business grows.