Stone & Rock

For this project, we took over social media management for Stone & Rock, an existing client we’d previously worked with on their Shopify website design and e-commerce support. Our responsibilities here cover a range of activities aimed at strengthening their online presence, starting with sourcing high-quality images for their social posts, whether from their website, their suppliers, or user-generated content from customers, to keep the visual representation of the brand diverse and engaging.

Once we have the images, our team edits them to align with the client’s branding and aesthetic. We also write captions that resonate with the target audience. Each week, we schedule posts in advance for a consistent, strategic social presence, and every piece of content goes to the client for approval before it goes live, so it always matches their expectations and brand voice.

We also research relevant hashtags to improve discoverability, since the right hashtags matter for reaching a broader audience and engaging potential customers. To measure effectiveness, we review analytics regularly, using that data to optimise content for maximum reach and engagement. This approach lets us maintain and actively grow the client’s social presence over time.